What is tourism planning?
Today, the purpose of tourism planning is the need to create a plan (creating maps of mind actions to achieve a predictable future and to achieve these mind actions) and sustainable planning to prevent the destructive effects of tourism activities on the environment and tourist areas (cities, villages, etc.). It is due to the commercialization of natural landscapes and human attractions, and fear of the past.
Today, the purpose of tourism planning is the need to create a plan (creating maps of mind actions to achieve a predictable future and to achieve these mind actions) and sustainable planning to prevent the destructive effects of tourism activities on the environment and tourist areas (cities, villages, etc.).
It is due to the commercialization of natural landscapes and human attractions, and fear of the past. Lack of proper understanding of planning on the one hand, and the other is that although tourism activities have achieved better economic goals and effects, those goals should be used for the satisfaction of tourists and the quality of welfare and life of local communities (residents) and human beings.
Tourism is an industry that needs careful planning for proper development. Otherwise, instead of expanding the tourism industry, it will cause irreparable damage and destroy the destination country. At the beginning of the emergence of mass tourism, the development of this industry was completely random and unplanned.
The social, environmental, economic, and cultural needs of an area and its inhabitants were not taken into account and ultimately caused dissatisfaction among residents and the decline of the destination country.
To prevent the destruction of destination countries, many researchers emphasize the need for tourism planning.
Tourism planning process
1. Study preparations
The first step in the tourism planning process is to determine the exact basis of the study. Preparing the study includes compiling the “conditions governing the project” and organizing the study activities.
Terms of reference for study planning should be carefully formulated to achieve the desired results. The conditions governing the plan in national or regional aspects determine the results and activities necessary to prepare a development plan and policy.
It is common to include different levels of tourism planning, such as national and regional, along with detailed planning for priority areas and development projects in each study. The need for planning for these levels should be specified in the “Planning Conditions.” The “conditions governing the plan” should specify the time horizon for achieving the goals and guidelines of the plan.
The program horizon is usually 10, 15 to 20 years. Establishing a time horizon and timed periods provides a time frame for forecasting, targeting, and staging development.
2. Setting goals
At the beginning of the tourism planning process, tourism development goals must be set. Deciding on goals is very important because they express the desired tourism development results in the country or region. The first goals are formulated preliminarily.
They are then modified based on the results of the review, analysis, and program design. Tourism development goals should also reflect and reinforce the overall goals accepted in the country or region’s development.
3. Review of all elements
The planning process involves the collection of quantitative and qualitative information on all aspects of tourism. Tourist attractions and activities are some of the most critical elements of the study. These are the attractions and activities that encourage tourists to visit the country or region.
4. Analysis and integration
Quantitative and qualitative analysis and integration of survey information must be done carefully. Integration involves combining and summarizing the various components of analysis to understand the situation better.
All organizational elements are evaluated and analyzed. To provide a basis for formulating policies and strategies for each element. One of the essential types of integration is identifying significant opportunities and problems in developing tourism planning.
This leads to a focus on formulating proposals and how to take advantage of opportunities and overcome constraints, all of which will lead to better tourism development.
5. Developing policies and programs
This step in the tourism planning process involves formulating a tourism development policy and preparing a physical structure plan.
Evaluation of various policies and programs is based on several factors, including; Achieving development goals, optimizing economic benefits, strengthening the positive environmental and socio-cultural effects, and minimizing the adverse effects in these cases, and effective competition with other tourist destinations should be mentioned.
Final policies and programs are selected and modified based on this evaluation.
6. Compilation of organizational guidelines
Conclusion and presentation of guidance are based on the review, analysis, and evaluation of organizational elements. Various cases should be considered before determining the most appropriate guidelines. There may not have been a need to change some of these elements, but the need for this study should be emphasized.
7. Execution and control
The final step in the tourism planning process is to determine executive techniques. Implementing tools should be considered during the planning process, especially when formulating policies, programs, and other guidelines. It Identifies problem control and takes corrective action before problems become acute.
8. Execution of the program and monitoring it
One aspect of the tourism planning process is determining how to implement program policies and recommendations. One of the growing methods is to prepare an administrative regulation that the government can use to guide executive techniques and procedures.
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